Monday, January 10, 2011

Phydough Truck

If there is one thing Angelenos love (more than themselves, that is), it is their four-legged companions. Dog owners gladly shell out for niceties such as doggy raincoats, puppy booties and kibble with a price tag rivaling their own grocery bill. Fittingly, the latest food truck to hit the streets of LA is one in service of man's best friend.

Say "woof" to the Phydough Truck, a CoolHaus collaboration serving cookies, ice cream and "phydough" (for home baking) all made especially for your pooch. To please those with discriminating tastes, all of the truck's offerings are prepared with organic, human-grade and locally-sourced ingredients.

Phydough Truck

The Phydough Truck offers not only cookies and ice cream but also--what else?-- ice cream sandwiches inspired by a real-life pooch.

Phydough TruckPhydough Truck

Although I feared I might be barking up the wrong tree in trying Phydough for myself, my newest roommate happily volunteered to act as taste-taster.

Phydough Truck

After arriving at the truck on a sunny Sunday morning, J and I ordered a scoop of PB & bacon ice cream ($2.00) for our girl Mona because, if the things she licks off the floor are any indication, she is a fan of both.

PB & Bacon Ice Cream from Mona @ Phydough Truck

After a sniff and a quizzical first lick, Mona sunk her snout into the cup and did not emerge until she had licked it clean. So much for J's argument that she might not like the ice cream's chilly temperature.

Mona @ Phydough TruckMona @ Phydough Truck

We also picked up three cookies ($5.00)-- red velvet, peanut butter and original.

Phydough Truck

Quite the princess, Mona also got a sample of her red velvet cookie. After gobbling up her half- cookie, she jumped off the seat to lick up the crumbs that had fallen on the floor of the car!

Mona w/ a red velvet cookie from Phydough Truck

Is $5.00 for three cookies and $4.00 for an ice cream sandwich a bit steep? Sure. Did I care? Not one bit. Seeing Mona's ice cream-plastered nose was priceless. Plus, they're artisanal $5.00 cookies...right?


Need a friend to take to Phydough? Adopt, don't buy! Check out the Amanda Foundation (who rescued Mona from a shelter), Much Love, Karma Rescue or Best Friends!

Phydough Truck

6 comments:

  1. Aw! You are such a sweetie to Mona :-)

    ReplyDelete
  2. @Gastronomer: Awww, we try :)

    @WeezerMonkey: Thanks! She's such a lovebug.

    ReplyDelete
  3. such a cute concept! and Mona is so freakin adorable!

    ReplyDelete
  4. oh i love this post!! i'm happy that mona finally found the right family...lucky dog!

    i need to look up this truck for my dawgs!

    ReplyDelete
  5. That's a great concept. I didn't know this type of trucks existed! Lucky for Mona it does :)

    ReplyDelete